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Man writing in a notebook symbolising employee engagement and business coaching for start-ups and growth.

Copywriting 101: The secrets of selling through the subtext…

Morgan Brett November 3, 2025Copywriting

Why is relying on AI-generated content risky for local businesses? AI content, though fast and cost-efficient, usually lacks originality and can even harm search rankings. Google’s recent updates actively penalise …

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Businesswoman navigating digital cityscape, symbolising strategies to address and mitigate AI risks in business environments

Navigating the Risks of AI in Business

Morgan Brett November 1, 2023Artificial Intelligence, Creativity, Leadership, Training

In our modern age of rapid technological advancement, there’s no doubt that Artificial Intelligence (AI) stands out as one of the most influential. From chatbots serving customers 24/7 to predictive …

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Business leader celebrating 10 years of Beyond Touch Limited in Lincolnshire—business mentoring, consultancy, and support services helping local companies grow and thrive

Celebrating a Decade of Business Success

Morgan Brett April 17, 2023Artificial Intelligence, Copywriting, Leadership, Sales Funnel, Training

A heartfelt thank you to our pillars of success On the occasion of our company’s 10th anniversary, we would like to extend our thanks to all those who have been …

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Woman holding a mobile phone, illustrating the importance of mobile-friendly, AI-ready business websites.

Why a mobile-friendly site is crucial for you

Morgan Brett March 23, 2023Copywriting, Creativity

Why a Mobile-Friendly Site Is Crucial for You Over half of all website traffic now comes from mobile devices. If your site doesn’t deliver a smooth experience on mobile, you …

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A Jiu Jitsu practitioner in a gi grapples with an opponent, illustrating how martial arts discipline and strategy relate to mastering copywriting.

How Jiu Jitsu improved my Copywriting

Morgan Brett March 2, 2023Copywriting, Leadership, Performance, Sales Funnel

Jiu Jitsu is a grappling-based, self-defence martial art and combat sport for those who are unfamiliar. So you’re probably wondering, ‘what on earth does that have to do with copywriting?’ …

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Recent Posts

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  • From LEP to Growth Hub: Your Guide to Local Business Support in 2025
  • Copywriting 101: The secrets of selling through the subtext…

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